Reading List

We nurture a culture of ideas at JustIQ. We believe books are not just an excellent source of information, but also a phenomenal resource for creativity and inspiration.

Books cause change. Thus, our staff is encouraged to read continuously, think freely and share new ideas.

Here is a list of books we are reading today:

The Long Tail

Crossing the Chasm

Good to Great

The Wisdom of Crowds

How to Argue and Win Every Time

Permission Marketing

Built to Last

The Tipping Point

Freakanomics